By Abbey Kaplan
On July 1, 2012, Kluger Kaplan launched a blog and revamped its social media presence. A year later, I took a few moments to reflect on how the ever-changing landscape of social media has helped our firm grow its business.
Although Kluger Kaplan opened its doors in 2009 as a new firm focusing on complex commercial litigation disputes, our membership is composed primarily of veteran lawyers who began practicing law long before the days of Facebook, Twitter and WestlawNext. But building the Kluger Kaplan brand was a new experience for many of us who had found legal success through grassroots marketing efforts.
Over the last year, many of us have begun blogging about interesting issues that we encounter in our practices. Likewise, we have commented on current events and major District Court and Supreme Court decisions that impact our daily practices.
The results have been very interesting. First, as a firm, we have become more aware about what goes on in our local community. It is all too easy to get tunnel-vision and focus solely on the case before you on a given day. But by blogging about issues in the community, we are constantly learning and growing by keeping abreast of the legal happenings in South Florida and nationwide.
Second, many of our colleagues who read the blog or follow us on social media have seen the change in our website and have commented that they have found useful information from our blog and social media channels. This has sparked interesting conversation with our peers about the legal issues we all face in the community.
As we enter year 2 of our new and improved social media presence, I am excited to keep the dialogue going as we continue to comment on the complex legal issues that make our particular practice area so ripe for discussion.