Practice Tips: Building Your Personal Brand

Building your brand in a law firm as a young associate is no easy feat. Not to mention, trying to build a book of business at the same time. Richard Segal, however, has proven in his time at Kluger Kaplan, that he knows how to climb the ladder. Rich’s path has been influenced by the firm’s mentorship program, where founding partners mentor new partners and associates to provide them the tools to build and market their practices—something he hopes to pay forward. So, we asked Rich for his advice on building a successful career trajectory.

Networking

  1. What did you learn early on in your career that helped guide you on your path to success?
    I learned early on to give more than I take when it comes to climbing the ladder. Join industry and charitable organizations, and attend networking events. In these organizations and within your firm, lend your time with the goal of obtaining a leadership position. Those around you will be impressed that you devote your time for the benefit of an organization and moreover, will perceive you in an authoritative and professional role. Every fruitful marketing relationship starts off by giving—and the return will inevitably come.
    If you happen to find yourself in a networking situation where you know other colleagues in the room, always speak highly of them and praise their accomplishments. Remember, what goes around comes around.
  2. You now work side by side with veteran litigators, handle major class action suits, counsel high profile clients – what have you learned so far from those experiences?
    Walk the walk and talk the talk. It may be easier said than done, but confidence can go a long way. If you doubt yourself, it is easy for others to do the same. Some of the most successful, veteran litigators I’ve worked with have an air of confidence that makes you want to work with them. Be confident, not cocky.
  3. What can a young associate/lawyer do to promote themselves in and outside of the firm? Why is this important?
    Do what comes naturally to you and be authentic with your choices. It’s important to find your strength and stay true to that. If public speaking doesn’t come naturally to you, write articles. If you’ve developed a deep connection to an organization, dive in headfirst. Begin within your personal comfort zone, but don’t be afraid to push your boundaries when opportunity presents itself. Learn to understand your weaknesses and turn them into an active pursuit towards personal growth. When opportunity arises, you want to be ready for it.
  4. As a young partner yourself, how are you helping the firm’s young associates learn the skills you’ve learned?
    I like to encourage associates to do more than just attend charity events or networking events. Take ownership and organize the events yourself. Differentiate yourself. And make yourself seen by demonstrating the qualities of a leader.
  5. Is there anything you learned the hard way? Any missteps you’ve made that an associate eyeing your success could learn from?
    I joined the Miami Beach Chamber of Commerce early in my career and quite frankly did not know how to “work a room.” I left many networking events feeling defeated—as if I missed an opportunity to appeal to colleagues and peers more authentically. I eventually realized my story was the key to working a room. My grandparents moved to Miami Beach in 1948, my father was born in Miami Beach, I was born at Mount Sinai, and my son was born at Mount Sinai. Starting to see my connection? While I didn’t know at first how to work the room, if I could do nothing more than just tell people my story, about my roots in Miami Beach, I was connecting. Your authentic story is what will bring you to success.

 

Richard SegalRichard Ian Segal is a partner and practices in Kluger Kaplan’s commercial litigation and family law groups, assisting clients in a range of business and corporate litigation matters, and matrimonial disputes.

“Born in Brazil” Vita Coco Sued Over its Source

DBR 2By Celia Ampel, Daily Business Review

Miami lawyers are suing the makers of Vita Coco coconut water, alleging packaging that says “Born in Brazil” is misleading because some products are manufactured in other countries.

The class action aims to follow the success of another Southern District of Florida lawsuit against Anheuser-Busch over its marketing of Beck’s Beer. The company agreed last year to pay about $20 million and change the beer’s packaging to settle claims that it led customers to believe Beck’s was brewed in Germany rather than St. Louis.

“The Southern District found that the term ‘originated in Germany’ was deceptive and could reasonably mislead a consumer about where the product was made,” said Richard Segal, who is representing the Vita Coco plaintiffs with Philippe Lieberman and Steve Silverman, all of Kluger Kaplan in Miami. ” ‘Born in Brazil’ is directly analogous to ‘originated in Germany.’ ”

 

Textbooks Don’t Teach It, But Rainmaking Is Within Your Reach

Commentary by Richard Segal, Daily Business Review

2015-  Richard Ian Segal of Kluger Kaplan Silverman Katzen & Levine

2015- Richard Ian Segal of Kluger Kaplan Silverman Katzen & Levine

I am 31 years old and honored to be the youngest partner ever at my law firm.

I started practicing at the age of 23. I have been practicing for more than 2,500 days, and for the last 60,000 hours of my life there has not been an hour that has gone by that I have not thought about marketing. I was fortunate enough to have senior named partners in my firm stress that the lifeblood of achieving success as an attorney is mastering the law and mastering the market.

Here are 10 tips I have learned along the way. Use this to build your road map, and stick to it.

1. Keep what works for you — Try not to emulate someone else’s marketing path or success. Recognize their path, heed their advice, and incorporate what works naturally for you.

2. Do it naturally — If you don’t naturally like giving speeches, then write articles. Start off with what comes naturally, but then don’t be afraid to push yourself outside of the norm. When it feels natural you will enjoy it more and subconsciously do it more often.

3. Find a place where your story will be well received — Figure out what story you are going to tell. I do almost all of my marketing in Miami Beach. I joined the Miami Beach Chamber of Commerce early in my career and quite frankly did not really know how to “work the room.” My grandparents moved to Miami Beach in 1948, my father was born in Miami Beach at Mount Sinai, I was born at Mount Sinai, and my newborn son was just born at Mount Sinai. Starting to see my story? While I didn’t know at first how to work the room, if I could do nothing more than just tell people about my roots in Miami Beach, I was connecting.

4. Trial and ERROR—– Join many different groups and take many people out to business lunches. Then find the place where your story is being received well. Take your internal temperature after each event. If you walk away in a pleasant mood it is more likely that when you were networking you were engaging and likeable. People do business with people they find enjoyable.

5. Light up the room — This is easier said than done, but the quicker you can make it natural, the quicker you will be climbing the marketing ranks. Walk into the room and be bold (not bombastic. Light the room up, don’t just be one light among many in the room.
Read more: http://bit.ly/1SzD5IM

DBR Announces Finalists for Most Effective Lawyers Honors

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The Daily Business Review has selected finalists for its 11th annual Most Effective Lawyers recognition.  Honorees will be recognized at a Dec. 4 luncheon at the JW Marriott Miami at 1109 Brickell Ave.

Our very own Alan Kluger, Philippe Lieberman and Richard Segal are finalists in the complex/business litigation category! Congrats to the firm!  

10 Marketing Tips From A Young Partner Perspective (Part 2)

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Continued: Marketing Tips From A Young Partner Perspective

By Richard Segal

I was fortunate enough to have senior named partners in my firm stress that the lifeblood of achieving success as an attorney is mastering the law and mastering the market. As someone fairly young and still continuing to build his book of business, I hope that this advice will resonate for those looking to go to market today. Here are 10 tips I have learned along the way. Use this to build your roadmap and stick to it. Like any roadmap, if you hit a dead-end or a bump in the road, regroup, analyze and rebuild.

6) Catch, don’t pitch. — It is important to shine but not sell. The average person has little appetite for you to make your sales pitch. Pretend you are a therapist. Ask insightful, guiding questions and always listen. Garner as much knowledge about the person in front of you as you can — catch. Then, once you have recognized a common ground or a need that you can assist with, explain how you could help — disguised pitch.

7) Professional media, not social media. — Obtaining a client or referral source in the legal realm requires others to respect and trust you — a tweet or poke will not build that. Make sure you are on LinkedIn — a must. Clients look at LinkedIn to review your credentials other than those listed on your firm website. Don’t forget the power of direct emails and text messages. Saying happy birthday or congrats on a big win in direct emails or texts can go a long way and keep you relevant in the mind of the receiver. If you are inclined to utilize other social media, use it sparingly and smartly — share relevant articles about your profession.

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