"Born in Brazil" Vita Coco Sued Over its Source

By June 7, 2016

DBR 2By Celia Ampel, Daily Business Review
Miami lawyers are suing the makers of Vita Coco coconut water, alleging packaging that says “Born in Brazil” is misleading because some products are manufactured in other countries.
The class action aims to follow the success of another Southern District of Florida lawsuit against Anheuser-Busch over its marketing of Beck’s Beer. The company agreed last year to pay about $20 million and change the beer’s packaging to settle claims that it led customers to believe Beck’s was brewed in Germany rather than St. Louis.
“The Southern District found that the term ‘originated in Germany’ was deceptive and could reasonably mislead a consumer about where the product was made,” said Richard Segal, who is representing the Vita Coco plaintiffs with Philippe Lieberman and Steve Silverman, all of Kluger Kaplan in Miami. ” ‘Born in Brazil’ is directly analogous to ‘originated in Germany.’ ”
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