By Abbey Kaplan
On July 1, 2012, Kluger Kaplan launched a blog and revamped its social media presence. A year later, I took a few moments to reflect on how the ever-changing landscape of social media has helped our firm grow its business.
Although Kluger Kaplan opened its doors in 2009 as a new firm focusing on complex commercial litigation disputes, our membership is composed primarily of veteran lawyers who began practicing law long before the days of Facebook, Twitter and WestlawNext. But building the Kluger Kaplan brand was a new experience for many of us who had found legal success through grassroots marketing efforts.